If you are like most ecommerce and business website owners, then you probably rely on text and images to communicate with your audience. It’s true that words are powerful and a picture is worth a thousand words, but a video is even better. Websites have evolved to the point where you can easily add videos to your website.
If you don’t think it’s worth going through the hassle, then read on to see why adding videos to your website is essential in this new market.
1. Show the Product
You can talk about the size of a product with words, and you can show the product with an image, but nothing shows a product better than a video. You can move the product around to show your customers every angle, and you can use the various features so that they see what it can do.
This increases sales because it gives people a chance to actually see the product in action. Many people are wary of buying products online because they don’t have a chance to touch and interact with the item. A video can help ease fears and improve sales.
2. Interactivity
People appreciate businesses that interact with them. Text and images are static. They allow you to communicate with the customer, but the customer doesn’t have the chance to interact with anything. A video allows the customer to interact with your website and the product by seeing what it can do.
Providing a video will show customers that you are trying your best to speak with them, and your sales will increase from your efforts.
3. Body Language
Body language can mean a lot when it comes to business. It can mean the difference between making a sale or losing a customer. If you look stiff and nervous, then the best marketing in the world can’t save you. If you are comfortable and confident, then you will have no trouble persuading customers to buy your products. Adding a video to your page gives you a chance to interact with people based on body language.
You should add yourself or a representative into your videos. Use comfortable body language that shows that you are trying to reach out to the customer. Smile, have good eye contact and use a confident voice when talking. This has been proven to improve sales in the offline world, and you can achieve the same effect with online videos.
4. Keep Customers Around
Many SEO analysts have discovered that most websites have a staggeringly high bounce rate. This refers to the number of people that visit your website, look around for a few seconds and then immediately leave. You only have a few seconds to catch someone’s attention. If you fail, then the person will leave. About 80 to 90 percent of most Internet users will immediately leave a page for one reason or another.
Video gives you a chance to keep them on your website. If you can get someone’s attention for just a few seconds, then your chances of converting that person dramatically increase. You don’t need to make a long video to keep these people around. A good video will always trump a long one.
5. Better SEO
Google and the other search engines like websites that are interactive. They like videos because they add to the user experience. If you want a better search engine ranking, then try adding a few videos to your website.
Video production might seem difficult, but adding a video to your website can dramatically improve your conversion, number of visitors and SEO. If you want to make more sales, then consider making a video and adding it to your website. A good video is easily worth it’s weight in gold.
Brenda Panin is a passionate blogger and a regular contributor to several blogs. She is currently a web content writer for Clue Design. In her free time she loves to write about new business strategies.
