When it comes to packaging a product the design and branding are paramount if you want to make sales. As most customers are given a wide range of options to choose from the branding of your label and design of the packaging is what will catch their eyes. Ensuring that you have ticked all the right boxes so it reflects your product and company clearly should never be overlooked. Here are some considerations that you must make when it comes to branding in packaging.
Branding and Design
Your choice in design will be vital if you want to stand out from the crowd. The product labels will need to be aesthetically pleasing and reflect your brand’s identity enough to attract them to your product. Whether you decide to have a glossy appearance or matt finish the customer will judge the quality and reliability of your product based on its looks.
For example, some labels may be carefully designed to reflect an Eco-friendly approach to business through the use of green colours, type of paper used, and the natural feel of the packaging design. In addition, your design must match the brand’s personality and truly reflect the values of your company. Carefully communicating to your customers what the company values will be crucial for your business sto generate engagement with your product.
Personality and Simplicity
Try not to think of your packaging as a way to deliver the product to your customers but as the face of the company. Create a personality with your packaging that will resonate with your target audience and establish a relationship between your company and them.
However, this does not mean that you should over design the product and make it the most eye-catching or unique packaging ever to hit the shelves. Over complicating the design of packaging can sometimes lose the meaning of your companies’ message. Do not fixate on the design but stick with simple, clear concepts that are easy to understand.
Consistency
It is imperative to maintain consistency in your marketing and the design of your product packaging. This does not mean that your logo should be across everything, but it does mean that your packaging needs to be consistent and reflect your brand. This goes from the typography, colour, logo, and layout of your design. Remember, the product and its packaging are usually the first experience customers have with your brand. Therefore, creating a positive experience and establishing a connection is vital if you want initial and repeat buyers.
Differentiation
Even if the product is simple like shampoo every brand is unique and carries its message. This is because they are driven by a personal strategy and want to reflect their company’s identity and values. Having the packaging and branding unique and different from others will help customers distinguish you from competitors. Without professional branding and packaging, it will be difficult for your business to succeed. The aspect of the design ultimately creates a different perception of the product amongst people and lead to a successful sale or not.
