Although there are many social media sites out there, LinkedIn is perhaps one of the most powerful, at least in the business world. On the other hand, many still believe that LinkedIn is mostly used for finding glorified jobs, but it is quite the contrary actually. It is a professional social networking site that allow more than just to simply connect and to get a job; it offers an opportunity for you as an individual, or for a company to grow and to evolve. Moreover, it is a great business marketing tool that is heavily overlooked.
Setting up a proper profile
One of the first thing that people are going to notice when they look at your profile is your picture, and unless you follow a few rules about how to handle your LinkedIn profile picture, you might just end up with a silly one and people will not take you seriously. Remember that this is a networking platform mainly used to promote businesses, which means that there is a certain level of professionalism expected from the people who use it. Furthermore, you must create an interesting headline to attract people and attention so that the right people are considering your content.
Proper linking to outside sites
As you are more than your job, and if you are affiliated with other sites, or with other companies, it is important to link them. Not only will you show that you have an interesting and rich business background but you will also show that there is more to you than just what you are qualified for. In order to connect with the right people, you will also have to show interest in other qualities besides your job.
The reputation game
The game of networking and referrals might seem outdated, but they are still one of the most effective ways to promote and market your business. To build a great reputation from scratch, you will need to learn the basics of networking and how to connect with the right people so that you can further expand your business and make sure that you are evolving in the right way. You should focus on creating a network full of good quality contacts rather than focusing on expanding your network relentlessly.
Groups are important
The key to successfully build a good network is to join groups and to be active in them. However, you can step up your game if you do not only join discussions, but if you also bring something to the table. If it is possible, make sure that your business gets a chance to give something back to the community as well, this way you will show that your business is genuine and that your goals are more than just creating mere profit. Remember that if you join a group though, that you should not use it as source to promote and sell your business there.
Unless you are already part of a strong company, do not expect a good networking plan to happen overnight, however, always look for ways to improve your skills and to look into how you can use LinkedIn and similar sites to promote your business. This post is useful in giving you factual advice on how to grow your business to become strong and recognizable. Nevertheless, time is a key ingredient in making a good impression with your business online, because if you are new, you will have a hard time trying to prove your worth immediately and without results.
Smart business promotion
Do not rely on only one source to be used for your business promotion, you should look into combining more areas so that you can really bring out the most from your marketing. However, for LinkedIn, remember that your profile and what you do are really important, because it is tangible proof that your business is real and that you do mean to do business. Being active not only on LinkedIn, but on other social media sites as well will only increase your chances of expanding your professional network and ensuring that your business grows into something bigger and stronger. Smart networking is key to great success.