Here’s a list of the traits of a successful explainer video for you to look out for, then see if you can reverse engineer it:
- Number of hits: In excess of 10,000 views
- Number of likes: In excess of 100
- Length of time: Less than 3 minutes
- Pace: Less than 300 words
And here is one such example video by InMotion Hosting, explaining all about web hosting. It was never meant to be funny, it was kept simple and lighthearted. The homespun approach infact led by their own staff really makes you believe that they place high importance on the people side including tech support, rather than spending the money on an overproduced video.
Try it out yourself. Write a script of no more than 300 words, and rehearse the actual timing. The humour can come separately, indeed unexpectedly, it doesn’t have to be scripted. And in the case of InMotion Hosting’s Video, what makes it funny is that the approach is so simple people can use it to explain to their kids, or infact their parents!
Dedicated Hosting Specialist
InMotion Hosting is a web hosting company specializing in Shared, VPS and dedicated hosting based in Los Angeles. Please direct any questions to the Twitter account @JulianaPayson who produced the video, or you can check out the video here: http://www.inmotionhosting.com/blog/lets-explain-web-hosting-behind-the-scenes-video